AMG UNCOVERED | Express Yourself feat. Nigel Sylvester

Few athletes transcend their sport to become cultural icons, someone that represents more than bike riding, but a way of thinking and being that inspires us. Nigel Sylvester is just that. In this new episode of AMG Uncovered we meet Nigel and explore what has made him one of the best-known Pro BMX athlete in the world. We ride with Nigel through the streets of Queens, in an ultra-stylish, hip-hop infused homage that gives us a better understanding on an extraordinary individual and an aesthetic that has taken the world by storm.

— CREDITS

CLIENT — Mercedes AMG

AGENCY — Looping Group

Looping Group CREATIVE DIRECTOR — Lukas Palm
Looping Group ART DIRECTOR — David Starosciak
Looping Group Senior CREATIVE PRODUCER — Dennis Hölter
Looping Group Project Lead CLIENT SERVICES — Maximilian Schlett
Looping Group EDITORIAL STRATEGIST — Alex Stolz

PRODUCTION — STUDIO 11:40
DIRECTOR — Alex Bittan
EXECUTIVE PRODUCER — Ronja Prinz
DOP —Julian Robinet
PRODUCER — Pia Domkowski