Adidas Originals x FocaForum2000, the first-ever collaboration shoe between Adidas and an African artist.

Directed by Ashley Benn (Room Studio), this film celebrates Focalistic's journey from the streets of Ga-Rankuwa to the world stage, marking a first of its kind for the continent.

A privilege to shoot a project that turns aspiration into action — visualising our future selves in people who look and sound like us.

Client — Adidas South Africa
Agency — Roomstudio

Director — Ashley Benn 
DP — Julian Robinet
Head of Production — Alex Friedman 
Editor — Dumisani Sibanda
Color — Kyle stroebel